Mission CADA – Anti-Drug Campaign

Overview

Youth-focused substance-abuse prevention and awareness initiative under the Government-led Mission CADA programme, aimed at discouraging drug use and promoting healthy, informed life choices among adolescents.

Collaborations

• Commissionerate Police Amritsar × FLO Amritsar × OTT Transformative Trust

Impact

• 2000+ students from rural schools sensitized & 750 citizens & policemen participated in cycle rally
• Enhanced awareness of the physical, psychological, and social consequences of substance abuse

Role of OTT Transformative Trust

Ground-level implementation partner responsible for youth engagement, community coordination, and on-ground execution of awareness activities.

SDG Alignment

• SDG 3 – Good Health & Well-Being
• SDG 4 – Quality Education
• SDG 17 – Partnerships for the Goals