SARAS Mela 2024 – Rural Livelihood & Heritage Promotion

SARAS Mela 2024 – Rural Livelihood & Heritage Promotion

SDG Alignment: SDG 11 (Sustainable Communities), SDG 12 (Responsible Consumption)

As Ground Partner, OTT facilitated participation of rural women SHGs at SARAS Mela 2024 in collaboration with the Ministry of Rural Development, District Administration Amritsar, and FLO Amritsar.

Impact

• 100+ SHGs gained national market exposure, leading to expanded income opportunities.

CSR Value

Market access for grassroots entrepreneurs and preservation of traditional crafts.